Facebook launches embeddable Posts - What this means for Sydney Marketers?

Facebook launches embeddable posts today! Sydney Marketers get ready! The new "Embedded posts" plugin in is just available to few american websites (Masable, CNN, others) but supposed to be rolled out internationally soon. There is a work around to it explained below if you want to start using this new Facebook embeddable post functionality without being an approved publisher.

Facebook embedded post below. You can click to "Like" my Facebook page, you can click to "Like" the post, share or comment on it without the need to visit my Facebook eDigital Page!

The "embedded posts" functionality will display like they do on Facebook, with the ability to show photos, videos, hashtags and any other type of content. Users will be able to "Like", "Share"the post, "Like" the FB page, visit the posts comments.

How it will work? 
Once you create a post on your page you will click on the drop down (top right) and click on "Embed post" option to get the code. That's it. 

At the moment of writing this article the functionality is limited to few american websites however is predicted to be rolled out very soon globally.

Venus Williams Facebook Post - New Facebook Embed post functionality - Example 

Benefits for marketers, website owners and community managers

  • Increase your consumer segments reach. With new "embedded Facebook posts", you will be able to reach people who might have never been exposed to your social media content.
  • Increase conversions. Your embedded posts will bring extra traffic to your website that might convert into sales or leads.
  • Increase your Facebook tribe. the embedded posts will bring more Facebook page "likes" as more people will be able to reach your content.
The British Monarchy Facebook Post - New Facebook embed Post option - Example

Marketers - How to prepare!
  • As soon as you start embedding your posts on your other digital assets, you will receive more commentary that you will need to answer and engage with. Ensure you have time and resources to accommodate for this. 
  • As posting become public on external websites, you need to ensure you take good time and care to the process of curating your posts. Far more people will be able to see your posts, have an opinion on them and possibly screen shot them and promote any mistake you might have.
  • Ensure your Sydney community manager,  Sydney digital marketing agency,  Sydney Social Media companies are aware of this new change so they can start embedding your content on your wordpress, tumblr, website and any other brand property you might have.
How to embed your Facebook posts into your website?

As the option is not available yet, we have found a work around. The below JavaScript snippet. 

Just copy your post unique url (you can find this by clicking on the date link on your post) and then paste it on the area of the below snippet where it reads: "YOURPOSTURL". 
After this, you copy and paste your snippet in your site.

<div id="fb-root"></div>
(function(d, s, id) {
var js, fjs = d.getElementsByTagName(s)[0];
if (d.getElementById(id))
js = d.createElement(s);
js.id = id;
js.src = "//connect.facebook.net/en_US/all.js#xfbml=1";
fjs.parentNode.insertBefore(js, fjs);
}(document, 'script', 'facebook-jssdk'));
<div class="fb-post" data-href="YOURPOSTURL"></div>

Examples of Facebook embedded post via SlideShare:

What to find out more about this new feature?
About Mauricio
Mauricio Escobar Mármol (BBsMn & MCom) is eDigital Sydney SEO Consultant, Social and Digital Media Specialist. Mauricio posses over 10 years experience helping companies to earn new customers and prolong customer lifetime value by effective execution of structured Digital Marketing strategies and executions. Mauricio worked as Digital Marketing Manager for some of Australia's most visited websites. Mauricio expertise focuses on Website Optimisation, Social Media, SEO/Networks Acquisition Strategies (SEO, SEM, Affiliates, Display) and vendor reviews.

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