SEO Consultant Sydney - SEO in Action - Test article 1

SEO Consultant Sydney - SEO in Action - Test article 1

"SEO Consultant Sydney" search term for a Sydney SEO consultant might be an important search term the average person might think an SEO expert should rank for.

However there is more to it than just ranking for the term you think your business should rank for. In this specific example, the term "SEO Consultant Sydney" is:
a)  not a "high volume" term (just 90 searches last month in Australia - According to Google Adwords keyword tool)
b) it is just one of other key relevant terms an SEO consultant might want to rank for.
b) Possibly might not generate as many conversions (phone ringing asking for Sydney SEO packages).

This SEO Consultant Sydney article is one of some others SEO test articles I am planning to publish in my Blogspot website (Google owned Blogging platform) to establish whether Google Australia will rank this article for "SEO Consultant Sydney" searches on Google Australia.

Would this optimised SEO Consultant Sydney blogspot page be enough to be ranked on Google Australia for "Sydney Consultant Sydney" search phrase? ANSWER: We do not know (YET). As with any SEO project; we need to test, test and test.

With so many changes with latest Google Panda update and latest Back Links updates from Google; as ranking positions rely more and more on quality content and not just buying links pointing to your optimised pages.

Not just "SEO Consultant Sydney" term!

Our business (as yours) cannot rely on just one term to get traffic. Generally a planned SEO content strategy that publishes "meat" that Google would love to eat is key!.

For this testing exercise then how do I ensure I am creating enough meat? 
In the next days I will also publish pages that optimise for the terms:
I will start internal linking between these pages too. At the moment there is no linking as the pages have not been created.

How did I come up with the above terms?
As this is a BASIC TEST to check whether this Blogspot page can actually gain great Search Engine Ranking Positions (SERP's)  for the term "SEO consultant Sydney" a BASIC keyword research using free tools ( tools you can also use) was used to come up with the above terms we will be creating pages for. 

Basic keyword research.
Step 1: I looked into Google Adwords keyword tool and find relevant terms.

"SEO Consultant Sydney" relevant, related terms - Google Adwords keyword tool

Step two: I used what Google Instant is already telling me is popular.

"SEO Consultant Sydney" - Using Google Instant Search Insights


So, who is ranking for the search term "SEO Consultant Sydney" by the 7th August 2013?


"Sydney SEO Consultant" results - Firs Page - 7th August 2013 - Google Australia
As seen above, none of those ranked sites are Blogspot sites!

Is that because anyone is optimizing for the term "SEO consultant Sydney" using Blogger/Blogspot platform? 

According to Google there are 3,120 Blogspot pages that have the term "SEO consultant Sydney" in them so it is not going to be an easy fight as some of those blogs have better page rank and page history than my new Blogspot blog.


"SEO consultant Sydney" results  - Only Blogspot pages

But is it really worth the effort trying to rank a blogspot page for the term "SEO Consultant Sydney"?

According to Google Adwords keyword tool, "SEO Consultant Sydney" term had 90 searches last month ( July 2013). That might be quite a few searches if you sum up the volume for the other 5 searches we are optimizing for and get around a 2% conversion I am looking at a gain of 5-6 clients which I will be very happy with. Then if I convert these 5-6 clients into long term client who engage me for other website SEO packages, SEO consulting or training; eDigital products that are worth on average a couple of thousand dollars, it might then be worth the effort!.

In summary, how to SEO a website for great Google organic (free) rankings requires an experienced Sydney SEO Consultant, a solid SEO Content Strategy and some testing time.


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About Mauricio
Mauricio Escobar Mármol (BBsMn & MCom) is eDigital Sydney SEO Consultant, Social and Digital Media Specialist. Mauricio posses over 10 years experience helping companies to earn new customers and prolong customer lifetime value by effective execution of structured Digital Marketing strategies and executions. Mauricio worked as Digital Marketing Manager for some of Australia's most visited websites. Mauricio expertise focuses on Website Optimisation, Social Media, SEO/Networks Acquisition Strategies (SEO, SEM, Affiliates, Display) and vendor reviews.

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