Content Strategy Success in 5 steps.

We at eDigital, we are advocates of Content Strategy for many years.  Content and personal experiences are the best way to:
  • Create relationships with customers
  • Be able to have a compelling argument to take our customers time.
  • Optimise all our communication results. With proper content, your brand will be able to generate visits, commentary and shares as no other medium can.
Today, browsing SlideShares presentations related to Content Strategy, we found the below which can give you a basic start for your content strategy. Together London Principal, Jonathan Kahn, presentation. Article from Shelly Bowen .

Content Strategy Success in 5 steps.

Content Strategy 5 Steps Sydney You START with your business goals and objectives. TALK about these goals with your content strategist. Your content strategist will then oversee this process:
  1. Content Audit: This is to discover what content you already have. This is usually content that’s live online, but can cover other types of content, such as print brochures and whitepapers.
  2. Content Analysis: I like to call this a sniff test. Is all of this content relevant? Does it align with your current goals? Is it up to date? Also, what’s missing?
  3. The Plan: This is where your content strategist will collaborate with other key players — such as SEO experts, usability managers, and marketing managers — and create content recommendations for you. This may also include guidelines and a core messaging document.
  4. Execution: Of course, you can’t stop at #3. You need a process, schedule, and resources to make the plan happen. Your content strategist can help oversee the execution, point you to resources, and even get the content created for you.
  5. RESULTS! It’s important to check in regularly to ensure your content is still doing what it’s supposed to — across all platforms. If you have a content manager and a Web analyst on staff, you’re in great shape. Take these results and information learned and …
Check for alignment with your current objectives, make any adjustments needed, and repeat steps #2-4. Voila. You have an ongoing content strategy process in place.   Content Marketing - Components NEXT

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